MANILA, PHILIPPINES — Amid the COVID-19 pandemic, a local couture brand held the first-ever couture mask fashion show in the world. It was attended by some of the country’s biggest names from celebrities to influencers. The public also watched the show together with their favorite stars.
The ÀMEN Couture Mask Spring 2022 Fashion Show exhibited three couture collections namely: The Regency, The Second-Wave Feminism, and The Astra 2032 collections. Each mask was showcased with runway models’ heads inside glass encasings—taking inspiration from gallery busts. The show is set in a museum set with plaques placed on each glass encasing exhibiting the history and details of the “artifact”.
If you missed the first-ever couture mask fashion show in the world, don’t worry, because we’ve listed below ALL the masks showcased in the said event.
ÀMEN Couture Mask Spring 2022 Fashion Show collection:
- The Jane Austen: The Writer Who Defined a Literary Genre
- Jane Austen was a strong-willed writer who wrote and defined the entire romantic comedy literary genre, with her clever observations and wit. Her literary influence — themes and lessons from her novels — still holds up till today.
- The Dorothea Dix: She Changed Prison & Asylum Conditions For The Better
- Dorothea Dix changed prison and asylum conditions for the better. Due to her efforts, every state in the United States allocated land, money, and legislative attention to the creation and improvement of asylums. Her contradictions had an impact.
- The Marie Curie: The Scientist Who Proved Her Naysayers Wrong
- We are reaping what Marie Curie sowed through her numerous medical science discoveries. She is quoted as saying, “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.” It is time to understand more, so we may fear less.
- The Edith Cowan: The Face of a Fifty Dollar Note
- Edith Cowan was the first-ever female member of parliament. A fierce women’s rights activist, Cowan pioneered women’s rights and fought for women to be allowed to be lawyers and be in the legal profession.
- The Amelia Earhart: The First Woman to Fly (Literally)
- Refusing to be boxed by her gender, Amelia Earheart became the first woman to fly. She dared to break rules — taking flying lessons, receiving her pilot’s license, and becoming the first woman to fly solo across the Atlantic.
- The Coco Chanel: The Fashion Pioneer Who Challenged The Norm
- A pioneering girl boss who helped other women build world-class businesses. Coco Chanel challenged gender norms of her time, and redefined the silhouette of the female body, with her figure becoming a fashionable rejection of the traditional female ideal.
- The Edith Cavell: She Saved the Lives of Soldiers From Both Sides of the First World War
- Edith Cavell saved the lives of soldiers from both sides of the first world war. The nurse used the Red Cross hospital she was working at to save lives, without discrimination, and famously saying “I can’t stop while there are lives to be saved.”
- The Patsy Mink: The First Woman of Color in Congress
- Patsy Mink made waves when she was elected to the US House of Representatives in 1964. Despite law firms refusing to hire her for being a woman, saying she should stay home to take care of children, Mink pursued and became Hawaii’s 2nd Congressional District.
- The Queen Soraya Tarzi: The Queen Who Broke Culture
- Queen Soraya Tarzi broke the traditional polygamy culture by being King Amanullah Khan’s only wife. She then went on to encourage the education of girls and continue bringing progressivism to Afghanistan.
- The Harriet Beecher Stowe: The Author Who Inspired the End to African-American Slavery
- Harriett Beecher Stowe inspired President Abraham Lincoln dared to put an end to African-American slavery, by bringing to light the harsh conditions through her book ‘Uncle Tom’s Cabin.’ Lincoln even told her, ‘So you’re the little woman who wrote that book that started this great (Civil) war.”
- The Katherine Johnson: The Woman who Made Space Exploration Possible
- Katherine Johnson was a trailblazing NASA mathematician. She won the Hubbard Medal for her calculations. She calculated flight trajectories by hand, so she was known for being the computer, long before today’s technology was invented.
- The Anne Frank: Despite Being Attacked By Nazis, She believed that people still possess good in their hearts.
- Despite being in hiding and attacked by the Nazis, Anne Frank believed that people still possessed good in their hearts. She wrote in her diary, “As I’ve told you many times, I’m split in two. One side contains my exuberant cheerfulness, my joy in life, and above all, my ability to appreciate the lighter side of things.”
- The Frida Kahlo: The Artist who Bounced Back from a Horrifying Experience
- When Frida Kahlo had an accident that almost lost her life, she discovered her love for the arts. Later, she became one of the most celebrated and recognized artists of the 20th century, developing an art style that became recognizable around the world.
- The Hellen Keller: The Woman Who Viewed Life as a Great Adventure
- Hellen Keller never let being blind stop her from living her life and others. Keller refused to live life as a typical ‘invalid.’ In her words, she says, ‘Life is either a great adventure or nothing.’
- The Corrie Ten Boom: The Woman Who Loved No Matter What
- Corrie Ten Boom hid Jews in her home, hopes of saving them from death camps. Although she suffered horrific experiences from the Nazis after she was discovered, she didn’t let this stop her from organizing a worldwide ministry where she preached to 60 countries about Christ’s forgiveness and love.
- The Oprah Winfrey: The TV Personality Who Uses her Platform for Good
- Oprah Winfrey donated millions of dollars to provide help for people in countries across the globe. She uses her platform to highlight global issues, such as poverty and child abuse.
- The Tyra Banks: The Covergirl of Confidence who Built a Successful Business Empire
- Tyra Banks built her brand by being a risk-taker, a fearless innovator, and a confident model who stood up for who she is and what she wanted to achieve. She once said, “I always had it in me to fight and find a way.”
- The Malala Yousafzai: The Woman Who Fought For What She Believed In Even If Others Don’t Agree
- Malala Yousafzai championed education for women and changed the life trajectory of abused women. She was an active voice in the civil rights movement, and never feared speaking up about educating women even if it killed her. In 2013, she was listed as Time Magazine’s “100 Most Influential People in the World” at 17.
- The Winnie Harlow: The Woman Who Rose Above her Bullies
- Winne Harlow was bullied for having a skin disease. She turned the discoloration brought by her skin disease into an asset by becoming a top model, and a public spokesperson on her skin condition Vitiligo.
- The Janeena Chan: The Woman Who Chose Faith Over Fear
- The Joyce Pring: The Woman Who Fell Down Seven, Stood Up Eight
- The Joy Mendoza: The Woman Who Chose To Forgave Those Who’ve Hurt Her And Came Back
Fun fact: The Joy Mendoza Mask is ÀMEN’s first non-embroidered mask.
Each mask features an intricate and beautiful design with high-quality craftsmanship. It also has premium nude adjustable straps for a better fit. The ÀMEN Couture Masks have also passed the four crucial safety tests.
For added protection, each purchase comes with 10 sheets of PureMASQ filters and a silk Amen dust bag for storage as well.
The glamorous event was graced by the country’s favorite influencers, celebrities, bloggers, and DJs such as Meg Imperial, Sofia Pablo, Inah de Belen Estrada, Kim Cruz, Lexi Mendiola, Patricia Henson, Bea Fabregas, Janina Vela, Debbie Then, among others.
Miriam Quiambao was also present at the event and has shared her thoughts about the ÀMEN Couture Mask Fashion show. “I hope many more people will learn about this brand… what I loved about it is that this is not just on [a] surface-level kind of fashion show, it’s down deep. The messages that I heard here are something that I believe that so many more women, even men, need to hear.”
ÀMEN’s founder and CEO Kyna Gem Sy also shared the reason why she created such a brand. “Knowing that something so much better that’s in store for me, made me not wanna settle for the Point A I was living in, ÀMEN was created with that in mind, that’s what we want, every woman in the world, kung kaya, to experience. So, this is the vision of ÀMEN, to know that what God has for you exceeds — exceedingly and abundantly is far more what you can ever ask for and imagine,” she enthusiastically shared.
The ÀMEN Couture Mask Spring 2022 collections are now available at www.amen.com.ph, LazMall, and Zalora Philippines. For more information, please visit ÀMEN’s official website, official Facebook and Instagram accounts.
The First-Ever Couture Mask Fashion Show in the World was also made possible by corporate partners: ZALORA Philippines, Lindt Philippines, KLAD, and florist Kyno Kho as well as Media partners: Metro.Style, Preen.ph, Inquirer.net, Philstar.com, and BusinessMirror.
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