“SPF Redefined—Have a SUNStoppable Summer,” Watsons’ latest campaign, reached fever pitch on National Sunscreen Day, May 28, 2026, at the SM Mall of Asia. The fun-filled event drove home Watsons’ ultimate message: Sunscreen is not just for summer but a year-long habit essential for every lifestyle. The pioneer in beauty, personal care, health & wellness jam-packed the culminating activity with immersive experiences and booths that allowed the media, influencers, key guests, and Watsons Club members to enjoy curated photo spots, product discoveries, and Watsons perks.
Watsons’ take on National Sunscreen Day is part of the summer-long activities they lined up over the past two months. After the grand kick-off at SM North EDSA, Watsons brought the message of SPF Redefined to all its clients through animations in Clark and Cebu. The campaign joined in the festivities over “LaBoracay weekend” at Watsons, Station 1-Boracay. It also brought the fun all the way to Siargao Ultramarathon last April 4 through loot bags and an assortment of sun care products for the participants.
National Sunscreen Day with Watsons welcomed everyone through a lively dance performance by JSTAR Dance Group. Ayn Bernos, known for her active and always-in-sun-lifestyle, served as the host for the day. It was a full circle moment for both Ayn and Watsons as she was also the host for the SPF Redefined kick-off event in SM North EDSA. Kami Sardua, Assistant Category Manager for Beauty, delivered the opening remarks followed by brand segments from Pond’s and Nivea, which educated the attendees on the importance of sun protection factors in our daily skincare routine.
Highlighting Watsons’ commitment to making sun care part of everyone’s everyday routine, Sardua shared, “At Watsons, that’s what drives us: making sun protection accessible for everyone to take on each day with confidence. Rain or shine, indoors or out. Whether that’s a lotion, a spray, or a balm, Watsons makes suncare fuss-free, and honestly, really fun!”
As a leader in health and daily essentials, Watsons makes sun care easy and accessible. With a wide assortment of local and global finds, it offers everything from SPF sun protection to cooling products, wellness supplements, and beauty must-haves for both face and body. Make the most of this and every Watsons shopping spree by being a Watsons Club Member! Signing up is free and is easy.
Moreover, Watsons Club Members earn points when purchasing summer and wellness essentials via the Watsons app. It is your digital gateway to the diverse range of SPF products in multiple formats, such as sprays, sticks, and oral sunblock. It also gives you the convenience of Express Delivery or the Click & Collect option.
SPF Redefined and National Sunscreen Day with Watsons is more than just seasonal festivities. It serves as a reminder that true skincare always involves incorporating your sunscreen, rain or shine. It also promotes a healthy post-suncare routine every day, backed by the wide range of suncare products available nationwide in all Watsons stores.
Watsons proves once again why it is the authority when it comes to summer and daily essentials, with its uncompromising selection of cooling, health, wellness, beauty, face & body, and SPF products from trusted brands like Nivea, Vaseline, Biore, Neutrogena, Celeteque, Snailwhite, Sola, Ponds, Cathy Doll, Megan, Garnier, Oxecure, Aveeno, and iWhite Korea.
Anywhere you may be in the Philippines, there is a Watsons near you! Visit any of the 1,200+ Watsons Stores nationwide or shop via the Watsons App for Express Delivery or Click & Collect.
Follow @watsonph on Instagram for the latest updates.
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