Salo-Salo Fest: The PH’s First Theme Park Music Fest!

Karpos Multimedia’s Salo-Salo Fest in Enchanted Kingdom is the country’s first-ever theme park music festival.

To promote its unique festival experience, Salo Salo Fest, together with MullenLowe TREYNA and Hit Productions, created an audio ad that reimagines the song “Just Like a Splendid Love Song,” by festival performer Orange & Lemons. 

Through playful sound engineering, the thrilling audio ad shows listeners what to expect at the Salo Salo Fest – the experience of hearing a live music act while riding a rollercoaster. 

With your eardrums “seated” on the Space Shuttle, the audio ad lets you hear the Orange & Lemons song like never before – complete with a climb, drop, twist, and loop.

“Salo Salo Fest represents the chance for us to bring back large shows in a big way and introduce music lovers to an out-of-the-box concert experience. The Rock n Ride ad represents what you get when you combine great live music with all the thrilling attractions that Enchanted Kingdom has to offer,” said Nicole Uy, VP Creative & Marketing of Karpos Multimedia. 

Catch your favorite live acts and unlimited rides at Salo Salo Music Fest in Enchanted Kingdom from December 2-4. Tickets available at salosalofest.com.  

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CREDITS

Karpos Multimedia
President & CEO: John Uy
VP Creative & Marketing: Nicole Uy
Marketing Head: Jia Torres Assistant
Project Manager: Kaye Sy

MullenLowe TREYNA
Creative Chair: Leigh Reyes
Chief Creative Officer: Abi Aquino
Executive Creative Director: Roman Olivarez
Creative Director: Jopy Arnaldo
Copywriters: Julian Bato, Jam Pascual
Art Director: Krystel Ybañez
Client Services Director: Aimee Sarmiento
Business Unit Director: Trina Nadela
Broadcast Producer: Dexter Manalo

Hit Productions
Producer: Dexter Manalo
Audio Engineer: Glenn Mariano
Music Department: Mike Villegas, Angelo Villegas, Joaquin Santos, BP Valenzuela, Mark Villar
Production Services: Letty Sarmiento
VO Talent: Noel Rayos