It’s hard to imagine a more beloved and recognizable television series than The Simpsons, where, for over three decades, the citizens of Springfield have remained an ever-present source of comedy, comfort, and entertainment. With a rich and often quoted iconography, it’s the perfect collaboration partner for Levi’s®, a brand also steeped in instantly recognizable iconography.
For Spring/Summer 2022, Levi’s® and The Simpsons have created a special streetwear-inspired collection that delivers big on the throwback pop culture vibes. Featuring Bart, Lisa, Milhouse, and a whole host of Springfield’s most popular residents, it’s a collaboration that both transports you back to another era and keeps things fresh and stylish for today.
Elements include a reversible Puffer Vest with sky blue and cloud print on one side—a nod to the show’s opening credits—and The Simpsons yellow on the other, as well as a loose-fit faded indigo denim Levi’s® Trucker featuring a graphic of Bart Simpson drinking a Squishee alongside the iconic Levi’s® Batwing logo.
There’s also a mix of school-inspired styles—in honor of Springfield Elementary, of course—including a ringer tee, a riff on a letterman sweatshirt, and a vintage school uniform-inspired wide whale yellow corduroy jacket and pants. The jacket also features an all-over print lining with Lisa Simpson, Ralph Wiggum, Mrs. Krabappel, Otto the Bus driver, and a host of other ‘Simpsons’ favorites.
Also boasting the all-over ‘Simpsons’ print is a white Hooded Puffer jacket, and a cotton twill Bucket Hat. Rounding off the collection is a mix of tees, hoodies, and crew neck sweatshirts featuring graphic prints of scenes from iconic ‘Simpsons’ episodes, as well as a range of Levi’s® x ‘Simpsons’ accessories, including embroidered beanies and a sky-and-puffy-cloud Levi’s® Sling Bag.
Immerse yourself in the city of Springfield and channel that fun The Simpsons vibe – in the iconic Levi’s® style through this quirky line.
The Simpsons x Levi’s® collaboration launches globally on March 3, 2022.
Learn more about the collection HERE.
Shop your faves from the Levi’s® x Simpsons collection HERE.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About The Simpsons
From Creator Matt Groening and Developed by James L. Brooks and Sam Simon the longest-running primetime scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Currently airing its record-annihilating 33nd season, THE SIMPSONS has won 35 Emmy Awards, 34 Annie Awards, 9 Environmental Media Awards, 7 People’s Choice Awards and 13 Writers Guild of America Awards. THE SIMPSONS was the first animated series to win a Peabody Award, and in 2019 received the Institutional Peabody Award. It was nominated for an Academy Award in 2012 for the theatrical short “The Longest Daycare.” This was followed by the theatrical short “Playdate with Destiny”(2020) and the Disney+ exclusive “The Force Awakens From Its Nap”(2021). The Simpsons Movie was a hit feature film, their mega-attraction The Simpsons Ride at Universal Studios has received historic expansion updates with the addition of ‘Springfield’—winning a Thea Award in both 2009 and 2017. The show was honored with a Star on The Hollywood Walk of Fame in 2000. The Simpsons ongoing Tapped Out mobile game which launched in 2012 was a recipient of a Webby Award in 2018. It has been named the “Best Show of the 20th Century” by Time Magazine, called the “Greatest American Sitcom” by Entertainment Weekly in 2013, and declared “The Best TV Show Ever” in 2016 by vulture.com. On 10/2/21 a 10 minute Simpsons / Balenciaga animated collaboration was the sensation of Paris fashion week.
THE SIMPSONS is a Gracie Films Production in Association with 20th Television Animation. Created by Matt Groening, Developed by James L. Brooks, Matt Groening and Sam Simon. The Simpsons Executive Producers are James L. Brooks, Matt Groening, Al Jean and Matt Selman. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series. “Like” the series on Facebook at facebook.com/TheSimpsons, follow Homer Simpson @HomerJSimpson and @TheSimpsons on Twitter http://twitter.com/TheSimpsons. Join the conversation using #thesimpsons and follow The Simpsons on Instagram @TheSimpsons.
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