Go for what’s good for U!


As we get into  the living-with-the-virus normal, we got into new trends and habits as well. We’ve become digital-first, more purchase conscious, taken steps to stay healthy and mindful of what we eat.  

Did you know that the younger generation, especially Gen Z, are more into these new habits? No wonder a lot of companies and products have pivoted to communicate and market to the young crowd.

Nielsen Global Health & Wellness Survey shows that 51% of the Gen Z market say that they are willing to pay a premium for sustainable, nutritious, all-natural, and GMO-free foods, looking for that sweet (no pun intended) midpoint between what tastes good and what’s good for them in the long run.

On top of striking this balance, 

the pandemic saw the younger crowd go for a holistic approach to wellness

, being active to stay fit, deliberately chilling out to strengthen mental health and looking out for better alternatives to existing snacks.

Food choice is a high priority, eating what complements other “good for you efforts”. Makati Med published in a 2021 health and wellness trends article that people are now into “intuitive eating” stating that “a healthier relationship with food is what counts.”

Manila Times also shared that “mindful snacking” has become common during the pandemic, adding “ (it) promotes eating with intention and attention, focusing on the present moment, and savoring how the food tastes so you really enjoy it.”

To find that balance of what tastes good and what’s good for you, Zoomers actively look out for snack alternatives usually with ingredients like real fruits (strawberries and blueberries), yogurt, almonds, and cocoa to name a few. These make snacking continue to be an indulgent yet less guilty experience overall.

How sweet is this: 

Goya tickles the taste buds of their chocoholic and new consumers alike with their most recent products 

that are fun, delicious and most importantly, Good For You. These include Goya Very Berries, the first yogurt bar that has “real fruits, real yogurt” and the Winter Chill Mint Bar. They also have a green tea line for Matcha lovers – the Nishio Matcha Latte Whole Almonds Dragees and Take-it Nishio Matcha Wafer. In fact, the ingredients found in all of these snacks are sourced from iconic locations: almonds from California, matcha from Nishio, Japan, and cocoa from West Africa. 

Goya is known for their cocoa-rich chocolates and in case you missed the memo, cocoa is loaded with benefits as well – like the potential to improve blood flow and lower blood pressure, reduce risks of heart disease and improve brain function. Goya has since been working on making the Filipinos’ chocolate experience more fun and awesome by offering products that only use quality, sustainably sourced, pure cocoa. The brand has also been leveling up their game with snacks fit for the holistic and mindful lifestyle to cater to the global demands and trends in their own delicious, good for you way. 

Now, it is already possible to enjoy all the delicious goodness, guilt-free! The next time you go grocery shopping or visit convenience stores, grab some of these new Goya products that are Good For You.

For instant updates on Goya’s latest product innovations, follow Goya’s Official Facebook Page

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