A New Era in Suncare: Dermaction PLUS by Watsons Celebrates Its Grand Launch with #DERMACTIONSPLUSWEIGHTLESSWONDER

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Dermaction Plus by Watsons made a memorable debut with its first-ever event, #DermactionPlusWeightlessWonder, at the Mall ofAsia’s Main Atrium on August 16, 2024. This exciting launch brought together beauty enthusiasts, influencers, and skincare experts to celebrate the brand’s breakthrough in sun care and skincare innovation

The program began with an engaging presentation by Bethany Talbot, who captivated the audience with her insights on why sunscreen is non-negotiable, no matter the weather. Her interactive approach, asking attendees about their sunscreen preferences, set the stage for a deeper discussion on sun care. It was then that Grace Laspona, the brand manager of Dermaction Plus byWatsons, took the floor. Grace introduced us to the brand’s latest innovations, highlighting products like the Invisible Balm, Faceand Body Lotion, and Acne Prone Aqua Gel. Her explanation of the brand’s patented technology and its focus on lightweight, powerful protection made it clear why Dermaction Plus by Watsons is a standout in the market.

“Dermaction Plus by Watsons offers advanced protection that doesn’t compromise on comfort,” Grace noted, a sentiment that resonated with many in the audience.

The event also featured a highly informative segment by Dr. Bea Chan, a board-certified dermatologist, who broke down the essentials of proper sunscreen use. She covered everything from SPF ratings to the importance of UVA/UVB protection, and shared practical tips on reapplication—common mistakes that many of us are guilty of. Dr. Bea Maxine Chan’s advice was not only educational but also eye-opening, reinforcing the need for a reliable sun care routine.

One of the highlights of the event was the interactive activities that followed. The Animation Experience and the Light as a Feather game added a fun, creative twist to the day. Participants were challenged to incorporate the lightest item from their bags into theirskincare routines, and the creativity on display was impressive. These activities weren’t just for fun—they also rewarded participants with Watsons Club points, adding a competitive edge to the day’s events.

Bethany wrapped up the program by encouraging guests to join the social media contest for the most creative Instagram Story,which sparked even more engagement. The winner, who was announced on stage, walked away with 5,000 Watsons Club points, a fitting end to an event that was as rewarding as it was informative.

Overall, the Dermaction Plus by Watsons Weightless Wonder event was a resounding success, offering valuable insights into the importance of sun care and showcasing the effectiveness of Dermaction Plus by Watsons products. Attendees enjoyed a variety of interactive engagement activities, including the Instagram-worthy Photo Area where everyone captured their best moments, the Acne Pop Game, a fun video game where participants popped virtual pimples on a big screen, and the Ring Toss Game. Additionally, the UV Skin Analysis provided attendees with personalized insights into their skin needs and type, helping them understand what to focus on in their skincare routines. Guests left with a better understanding of skincare, a handful of product samples, and plenty of inspiration for their daily routines.

For those who missed out, you can still experience Dermaction Plus by Watsons by purchasing their products online through the Watsons website, Watsons app, and on e-commerce platforms like Shopee and Lazada. And be sure to follow Watsons on socialmedia for the latest updates and tips—trust me, you won’t want to miss what they have planned next! Plus, the exciting mallanimation will be on display until August 18, so drop by to explore the Dermaction Plus by Watsons Weightless Wonder essentials and discover what’s in store.

ABOUT WATSONS

With over 8,000 stores and 1,500 pharmacies in 15 Asian, European and Middle East markets, Watsons is No.1 Personal Care and Beauty retailer in Asia*

We are here to help our customers look good, do good and feel great, every day – by providing a market-leading variety of brands and products, plus personalized advice and counseling in health, beauty and personal care.

Watsons is part of the AS Watson Group, the world’s largest international health and beauty retailer operating over 16,500 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2023, AS Watson Grouprecorded revenue of US$23 billion. Every year, it is serving over 5.5 billion shoppers via its O+O (Offline plus Online) platforms,providing tech-enabled retail experience to customers offline and online.

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