Matcha Madness is coming to Araneta City, Cubao this September as Salu Salo Market and Le Allure Club bring their pop-up to National Book Store from September 18–20, 2026, in partnership with Sulit Reads Fair.
For three days, visitors can explore a selection of matcha drinks, local brands, and lifestyle finds while checking out the activities and offerings of Sulit Reads Fair. The event brings together food, shopping, and books in one weekend destination, giving visitors plenty of reasons to stop by National Book Store.
Matcha takes center stage, with different drinks and treats available to try throughout the weekend. Alongside these offerings, the Sulit Reads Fair is a special National Book Store event featuring invited authors for meet-and-greet sessions, exciting book deals of up to 80% off, and more, all happening on the second floor.
Inspired by the Filipino tradition of “salu-salo,” Salu Salo Market is built around the idea of celebrating the joy of sharing moments with others. Salu Salo Market aims to create a space that fosters a sense of community by encouraging meaningful interaction between exhibitors and visitors, creating a space where stories are shared and connections are built.
Come visit Matcha Madness by Salu Salo Market and Le Allure Club at National Book Store, Araneta City, Cubao, on September 18–20, 2026 from 10:00AM to 7:00PM. Entrance is free, so feel free to drop by, grab a matcha, and check out the different finds and activities happening throughout the weekend.
For event updates, merchant inquiries, and more information, follow and message @salusalomarket or @leallureclub.ph on Instagram.
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