This December 6, Starbucks is launching a curated collaboration with MTV Entertainment Studios-produced EMILY IN PARIS to bring a trendy, eye-catching line of daily essentials to Starbucks® stores in Asia.
Inspired by the hit Netflix series set in Paris, the Emily in Paris + Starbucks® collectible line features drinkware and lifestyle accessories embodying a mix of Emily’s fun personal style and the effortless Parisian way of life.
Featuring the characteristic heart-shaped Eiffel Tower charm and bold shades of pink and vibrant floral prints that are typically Emily, along with quintessentially Parisian illustrations of peonies, the collection celebrates Emily’s strong sense of optimism and desire for adventure.
“Starbucks is thrilled to partner with Paramount Consumer Products in bringing the bold and playful Emily in Paris + Starbucks® merchandise collection to the fans of the series and Starbucks in Asia,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “We hope the collection will play a role in inspiring people to enjoy and celebrate their lifestyle to the fullest, just like the energetic and stylish Emily in the series.”
Says Darren Star, creator of Emily in Paris, “I am thrilled with this partnership with Starbucks, a brand synonymous with a global lifestyle so many of us around the world have embraced. And the timing for this launch is simply perfect as we go into yet another season of adventures with Emily and her friends”
As the show returns for its third season on December 21st, the Emily in Paris + Starbucks® collection is the perfect holiday gift for fans of the show as they enjoy their everyday life in chic ‘Emily in Paris’ fashion.
The limited-edition collaboration will be available beginning December 6th at select Starbucks® stores across Asia, including Australia, Cambodia, Hong Kong, Indonesia, India, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Taiwan while supplies last.
About Emily in Paris
One year after moving from Chicago to Paris for her dream job, Emily finds herself at a crucial crossroads in every aspect of her life. Faced with two very different paths, Emily will have to decide exactly where her loyalties lie — at work and in her romantic life — and what those decisions mean for her future in France, all while continuing to immerse herself in the adventures and surprising twists and turns that life in Paris provides
Award-winning creator and showrunner Darren Star returns to helm the third season of the Emmy-nominated series EMILY IN PARIS. Producer and star Lily Collins also returns as Emily Cooper, alongside returning series regulars Philippine Leroy-Beaulieu, Lucas Bravo, Ashley Park, Camille Razat, Samuel Arnold, Bruno Gouery, William Abadie, and Lucien Laviscount. EMILY IN PARIS is produced by MTV Entertainment Studios, Darren Star Productions, and Jax Media.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 32,000 stores around the globe, the Company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit their stores or online at stores or online at stories.starbucks.com or www.starbucks.com.
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