Samsonite RED, the global contemporary casual bag brand, is launching a new ‘BTS Butter’ collaboration collection that reflects the theme of BTS’ song “Butter,” along with the ‘Butter RECIPE’ campaign.
This marks the second meeting of Samsonite RED and BTS. Featuring a total of 15 products including luggage, backpacks, crossbody bags, tote bags and travel accessories with designs of a ‘melting butter’ image, the collection is greatly inspired by the energy of BTS’ song “Butter.”
BTS’ “Butter” spent a total of 10 weeks atop on the Billboard ‘Hot 100’ chart, and the song’s music video had recently surpassed 810 million views on YouTube.
The collection features an eye-catching yellow and black combination – a key theme of the song “Butter.” The luggage, which embodies a melting butter design, comes with several customization options for customers to embark on a personalization journey for extra uniqueness. Each luggage is equipped with the printed graphic motifs wheel caps that represent the song “Butter,” as well as a DIY customization kit that allows customers to interchange the components including the logo plate, luggage handle and wheel caps.
The collection includes three different types of multi-purpose tote bags that are perfect for daily use. The ‘Expandable Tote Bag’ that has an iconic “Butter” logo on the bottom can be transformed into a black mini tote bag by collapsing the bottom with a center zip. The lightweight and portable ‘Packable Tote Bag’ which is available in yellow and black, can be easily folded and stored in the inner pocket for daily convenience.
‘BTS Butter’ collaboration collection builds upon the message of hope that travel wishes will come true as the world steps closer to the long-awaited reopening phase. The range of products will follow a global roll-out of releases throughout the second half of 2022, starting with the exclusive release in Korea and selected Asia countries/regions on October 6, followed by the rest of Asia on October 26, and North America in December 2022.
To celebrate the second collaboration with BTS’ song, Samsonite RED unveils its ‘Butter RECIPE’ campaign video. The campaign video draws inspiration from the song “Butter” by BTS & it offers its audience a tasteful and conceptual journey of turning sweet and smooth butter into unique items using red kitchen tools that symbolize Samsonite RED. The video will be released on official Samsonite RED website, YouTube, Out-Of-Home channels, and other social media platforms.
Samsonite Red was launched in 2010 targeting young consumers of Millennials and Generation Z. With a variety of product offerings for men’s, women’s and unisex, from backpacks to cross-body bags, tote bags, and suitcases, it has established itself as an urban casual brand for college students and young professionals, by providing bags and luggage with stylish design and excellent quality that can be used in both daily life and business activities. With its popularity, Samsonite Red has successfully established strong presence in more than 20 countries around the world and is continuously growing
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