WITH Gen Z’s involved, it’s always a takeover.
Changing the landscape of technology, lifestyle, travel, food, and even consumerism, the new Generation Z proved to be an avant-garde group that perceives life differently.
Taking on the challenge to adapt, the Yamaha Motor Philippines continues to evolve, providing an avenue for original brand content to viewers with its digital program, YRIDE.
Now on its fourth season, YRIDE aims to see life through the lens of the Gen Z with Mio Fazzio as the main piece. The Mio Fazzio would find itself in the middle of different characters represented by Janeena Chan, Agassi Ching, Sharlene San Pedro and Ranz & Niana, whose personalities are like this generation of stylistic, unabashed, and inclusive individuals.
YRIDE started in 2018 hosted by Zach Lucero. The program featured everything about the brand from its product launches, riding activities, international races, and in-depth features about its motorcycles.
In the first two seasons, the show was aired on Yamaha Facebook page and moved to YouTube on season three as it withstood the challenges of the pandemic.
Today, as it aims to engage in an era of self-discovery, YRide will be streamed live every Friday, 6PM, on the Yamaha Philippines YouTube Channel.
Episode Schedule:
April 28 Episode 1 – Janeena Chan
May 12 Episode 2 – Agassi Ching
May 26 Episode 3 – Sharlene San Pedro
June 9 Episode 4 – Ranz Niana
Stay updated by following the Yamaha socials:
Website: https://www.yamaha-motor.com.ph/index.html
FB Page: https://www.facebook.com/ph.yamaha
YT Channel: https://www.youtube.com/user/yamahamotorphils
IG: https://www.instagram.com/yamahaphilippines/?hl=en
TikTok: https://www.tiktok.com/@yamahamotorph
Twitter: https://twitter.com/YamahaMotorPH
Leave a Reply