Metro Manila, December 16, 2024 – Hiraya Pilipina, a proudly homegrown innerwear brand, made a significant leap in connecting with its supporters by hosting Hiraya Land, its first-ever in-person community event. Held on December 14-15 at Baked Studios in Makati, the event brought together customers and supporters for two days of games, activities, and an exciting product launch.
The weekend’s centerpiece was the introduction of Soft Cloud, Hiraya Pilipina’s latest undergarment innovation. This lightweight, strapless adhesive bra, designed for all-day comfort, wowed attendees. Its soft, seamless material stays invisible under fitted clothing. It is a practical choice for various outfits. Reusable and easy to clean, it was showcased in sizes A to D and shades Tala and Clara.
This milestone event also marked a new direction for Hiraya Pilipina, which has operated exclusively online since its, founding in 2019 by Cleo Loque. Hiraya, Land was a deliberate move to bring the community together in real life. “We wanted, to show our appreciation for the love and, support, our customers have given us, Cleo shared. “This event was our way of giving back and making them feel valued.”
HIRAYA LAND HIGHLIGHTS
Hiraya Pilipina’s Founder, Cleo Loque with its growing Hiraya Pilipina community
Hiraya Land offered a wide array of activities and experiences for attendees, including:
Exclusive Sales
Discounts of up to 50% on Hiraya Pilipina’s bestsellers and exclusive merchandise
Games and Activities
Guests enjoyed Connect Four, Cylinder, Toss, Boogie Dart, and a photo booth for fun snapshots.
Creative Stations
Visitors could bedazzle accessories, shop merch, or explore tarot reading and tattoo booths.
Community Treats
Free servings of sorbets and taho, gift-wrapping services, and live product demos added a thoughtful touch
HIRAYA PILIPINA: A LEGACY OF PRACTICAL INNOVATION
Hiraya Pilipina has built a reputation for addressing real-life needs through undergarment solutions. From its beginnings in 2019 to the launch of its nipple pasties line in 2022, the brand has continuously innovated, with Soft Cloud as its latest addition. The success of Hiraya Land reflects the brand’s commitment to nurturing its community and delivering thoughtful essentials. As the event wrapped up, attendees were left with exclusive finds, unforgettable memories, and a deeper connection to the Hiraya Pilipina story. Stay tuned for more from Hiraya Pilipina as it continues to empower individuals with practical, innovative solutions.
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