Fresher than ever: Levi’s® Fresh – Spring/Summer 2022

0 Shares

fresh 21st century spin to the 1970s’ Levi’s® Fresh Produce release, comes Levi’s® Fresh for Spring/Summer 2022, a beautiful range of dyed favorites featuring dyes derived from natural sources, including plants and botanicals. 

Levi’s® continues to explore new possibilities of producing iconic statement pieces, with the consciousness of the importance of sustainability – hence is the use of plant-based dyes and dyeing techniques. Traditionally, natural-based dyes produce more earth-tone colors, but with Levi’s® Fresh, new dyeing methods have been applied that resulted in producing vibrant, icy shades of peach, lavender, pink, and yellow.

Designed to be worn in either monochromatic head-to-toe looks or mixed and matched, the collection features a 551Z Straight Crop jean and a Type II Trucker in all four of the colors. Also included is a soft, oversized anorak with a kangaroo pocket, a Levi’s® XX Chino pleated twill short, a Utility High Loose short, a cotton patch pocket chore coat, a calf-length denim overall dress, and a lineup of Red Tab Vintage Tees.

To complete the look, a cotton twill bucket hat and a knit beanie are also part of this quirky, fun collection.

FRESH LOOKS FOR HIM

As a nod to the 1970s Fresh Produce collection, the whole range even includes special tabs featuring various fruits and vegetables, a take on the carrot tabs included with the original.

“We are excited to debut our Levi’s® Fresh collection, a vibrant mix of super soft tees, fleece, and denim made with natural dyes and water saving techniques. Taking inspiration from our archives, we infused each piece with youthful energy borrowed from the original ‘70s Levi’s® Fresh Produce line. It’s a fun, plant and mineral based, planet friendly collection rooted in essentials and infinitely covetable. ”

— Karyn Hillman, Chief Product Officer at Levi’s Strauss & Co.

Truly, since it’s humble beginnings, Levi’s® has been bringing their customers only the most iconic pieces with the best quality bar none – all while maintaining their drive to support sustainability.

Shop the Fresh collection here.

Learn more here.

About the Levi’s brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

Leave a Reply

Your email address will not be published.