MANILA, Philippines, October 28, 2022 — Every holiday season Starbucks effortlessly brings people together with their highly-anticipated and well-loved Starbucks Traditions collection. But this year, there’s more than just the collections to celebrate, as the brand celebrates 25 years of filling our days with more than just coffee in the Philippines.
#Fillitforward this Holiday
“The holidays are an exciting time for us all at Starbucks, and for our customers who celebrate with us,” shared Jamie Silva, Senior Manager for Marketing, Digital Customer Experience & Loyalty at Starbucks Philippines.
“For our 25th year celebrations, we pay homage to our partners (employees) and customers who have grown with us and have opened up opportunities to touch the lives of local communities.”
The brand released a series of videos based on real life anecdotes. Each persona represents the communities Starbucks Philippines has built over the years, and where featured partner and customers share how the brand has and continues to fill their days forward.
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