MANILA, PHILIPPINES — Two beloved flavors take center stage this November as The Thought Daughters Club and The Maison Tree present The Cult Favorite: A Matcha × Ube Fair, a three-day lifestyle pop-up happening from November 6 to 8, 2026, at Forbes Town, Burgos Park, in Bonifacio Global City, Taguig.
Running from 11:00 AM to 10:00 PM, the fair brings together the growing appreciation for matcha and the enduring love for ube in one curated experience. Visitors can look forward to discovering participating brands, exploring unique finds, and enjoying a gathering that celebrates the flavors, creativity, and community shaping Metro Manila’s local lifestyle scene.
Matcha has become a staple among café enthusiasts and lifestyle communities, while ube continues to hold a special place in Filipino food culture. By bringing the two together, The Cult Favorite aims to create a space where contemporary food trends meet familiar Filipino flavors, offering visitors an opportunity to discover new favorites and support local businesses along the way.
The event is presented through a collaboration between The Thought Daughters Club and The Maison Tree, combining community-driven curation with a shared interest in bringing people and independent brands together.
For The Maison Tree, the collaboration reflects its continuing commitment to creating opportunities for local entrepreneurs, emerging brands, and small businesses through curated pop-up markets. Guided by its tagline, “Rooted in people, grown through stories,” The Maison Tree seeks to make each gathering more than a marketplace by creating opportunities for brands to connect with new audiences and for visitors to discover the stories behind the products they love.
Set in Forbes Town’s Burgos Park, the three-day fair invites residents, young professionals, food enthusiasts, and lifestyle explorers to spend time discovering participating brands in a lively outdoor setting.
Whether visitors come for their matcha fix, their love of ube, or the excitement of finding something new, The Cult Favorite: A Matcha × Ube Fair offers a reason to gather, explore, and celebrate the local brands bringing these flavors and communities to life.
For event updates and further announcements, follow The Maison Tree on Instagram at @themaisontree.
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