“Don’t wait until you look like you need it,” says broadcast personality and proud dad James Deakin, kicking off the Watsons Bro Hub at SM Mall of Asia Atrium—a first-of-its-kind event that redefines men’s grooming and self-care. Hosted by Vince Velasco, the event brought together experts and influencers, including dermatologist Dr. Neil Isaguirre, athlete Pao Javelona, content creator Gabby Salvador, and internet personality Paco Berba, for a powerful discussion on modern masculinity, confidence, and the evolving role of personal care in men’s lives.
Different Self-Care Tips from Different Generations of Men
For Millennial athlete Pao Javelona, men’s care routines go beyond the superficial. “Skincare for me is very therapeutic. In a world where you can’t control things, you can control your skincare,” he shared, adding that he always keeps a handy shaver with him to avoid looking “crusty.”
From a Gen Z perspective, Paco Berba encouraged men who may feel intimidated about grooming to ease into it. “I would recommend starting with the basics. Start with what you’re comfortable with. Start with a new haircut, new deodorant, or trying out a new wax for your hair, and then you can progress with your face.”
Building on this is Deakin’s advice for dads and men alike: “Hair is a great place to start after the basics—it’s your crowning glory.”
Echoing this idea of starting small, Gabby Salvador shared how self-care doesn’t need to be complicated. As someone who balances a regular day job with content creation, he emphasized that men’s care can also be as simple as sticking to the essentials. “Hydrate, eat good food, have a good sleep, and exercise. One thing that I really learned to develop to take care of myself is to have the idea of confidence.”
Highlighting the need for men to level up their wellness game, no matter the age, is something that the Bro Hub panelists believe in. Javelona summed this up perfectly when he said, “You should invest in yourself because at the end of the day it’s you who will benefit from yourself, so you need to present for yourself.”
Dr. Neil Isaguirre strengthens the gentlemen’s call to man up their self-care routine with a powerful piece of advice: “We’re already in the era where skincare is not only for women but also for men. My advice is to start off gentle with your face, and of course have products that you’re sure with. Convenience is key, and that’s what’s handed to us, only here at Watsons.”
Watsons—Your Hub for Anything and Everything Men’s Care
Watsons remains a trusted partner for every man, treating personal care as an investment in wellness, confidence, and lifestyle. From hair care staples like shampoos, conditioners, and styling products to facial care essentials such as moisturizers, sunscreens, razors, and even men’s makeup, Watsons makes it easy to find the right tools to look and feel your best.
The same goes for body care, where men can choose from bar soaps, body washes, deodorants, and fragrances—all in one place. With such a wide range of everyday essentials, Watsons brings together everything men need under one roof, making self-care more accessible, practical, and effortless.
A fast-paced world for the modern man demands a shopping space that’s convenient and flexible, so maximize your Watsons experience by signing up to be part of the Watsons Club—membership is free and guarantees you first dibs on exclusive deals and discounts all year long through the Watsons app. Available on both Google and iOS, the Watsons app gives you hassle-free shopping and alerts you when your favorites are available, ready for either In-Store Pickup or Express Delivery.
Learn more about Watsons on social media @watsonsph on Instagram and @watsonsphilippines on TikTok.
ABOUT WATSONS
With over 8,000 stores and 1,500 pharmacies in 16 Asian, European and Middle East markets, Watsons is No.1 Personal Care and Beauty retailer in Asia*
We are here to help our customers look good, do good and feel great, every day – by providing a market-leading variety of brands and products, plus personalized advice and counseling in health, beauty and personal care.
Watsons Philippines is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 16,500 stores under 12 retail brands in 29 markets, with over 130,000 employees worldwide. For the fiscal year 2023, AS Watson Group recorded revenue of US$23 billion. Every year, it is serving over 5.5 billion shoppers via its O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.
*Campaign Asia-Pacific’s Top 50 Brands survey with 10,000 respondents across 6 Asian countries.
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