SM Beauty is celebrating Pride Month once again with Disco Proud: Shine Loud, Shine Proud. This year, the authority when it comes to makeup, skincare, and haircare in the country spotlights the LGBTQIA+ community to inspire visibility and self-expression.
True experts and enthusiasts know that much of the creativity we see in the beauty space takes from LGBTQIA+ culture. The community proves that it’s really that deep when it comes to makeup and personal care. Our routines and chosen products don’t only help us look good, but also help us actualize our identity and personality. SM Beauty aims to strengthen that message and celebrate it in an unapologetic way.
Disco Proud: Shine Loud, Shine Proud takes on the flashy, fun, and festive nights in the disco as a theme for the event and the year-round advocacy of SM Beauty. Shoppers will enjoy special discounts, bundles, deals, and exclusives from brands like BLK, Happy Skin, BYS, IMMA, OTWOO, Absidy, Issy, Maybelline, Avon, Vice, Skintific, Chic Centre, Bobbie, Hued, Nivea, YOU, Dazzle Me, Glamfx, Sola, BBIA, OMG, Barenbliss, Revlon, Lavojoy, Too Cool for School, Ready Set Glow, and Timephoria.
Join the DISCO PROUD: Shine Loud, Shine Proud celebration from June 25 to July 1, 2026 at the SM North EDSA Pop-Up and across SM Beauty’s 79 stores nationwide. Experience exciting in-store activities, discover and explore different beauty looks across categories, and celebrate self-expression through beauty.
Plus, SMAC members can enjoy exclusive discounts and special gifts with purchase, making the Pride celebration even more rewarding.
So don’t hold back—step into your truest self, take up the spotlight, and celebrate Pride with SM Beauty.
Follow @smbeautyph on Instagram for more updates, and stay tuned for exciting promos, deals, and exclusive Pride surprises!
Leave a Reply